This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills.
Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
106717D
18 years or over
Basic computer skills
Meet all Student Visa requirements
Successful completion of Australian Year 12 or equivalent
English proficiency of 5.5 IELTS or equivalent
Have completed the following units (or equivalent competencies):
BSBCMM411 Make presentations;
BSBCRT412 Articulate, present and debate ideas;
BSBMKG433 Undertake marketing activities;
BSBMKG435 Analyse consumer behaviour;
BSBMKG439 Develop and apply knowledge of communications industry; and
BSBWRT411 Write complex documents.
Equivalent competencies are predecessors to these units, which have been mapped as equivalent;
OR
Have two years equivalent full-time relevant work experience
After achieving this qualification, candidates may undertake other relevant Advanced Diploma qualifications. Possible job titles relevant to this qualification include:
Marketing manager
Marketing team leader
Product manager
Public relations manager
Enrolment Fees: $200 (non-refundable)
Material Fees: $1,000
Tuition Fee: $14,760
Total Course Fees: $15,960
82 weeks classroom delivery (including a maximum of 15 weeks holiday), depending on intake. Students must be present for a minimum of 20 hours class time each week as per your Student Visa requirements.
Due to COVID-19 restrictions, we will be conducting our classes via video conferencing. Email support is available.
Lectures/workshops
Role plays/simulations
Practical activities
Workbooks
Portfolio
Written Test
Assignment
Written Report
Group & Individual Class Presentation/Demonstration
Role Play
Case Study
Project
Questioning/Examination
If you think you may be eligible to apply for RPL, please contact us at ask@ascollege.vic.edu.au or call +61 3 9642 2902 to discuss.
| # | Unit Code | Title |
|---|---|---|
| 1 | BSBMKG541 | Identify and evaluate marketing opportunities |
| 2 | BSBMKG542 | Establish and monitor the marketing mix |
| 3 | BSBMKG552 | Design and develop marketing communication plans |
| 4 | BSBMKG555 | Write persuasive copy |
| 5 | BSBPMG430 | Undertake project work |
| 6 | BSBMKG543 | Plan and interpret market research |
| 7 | BSBSTR501 | Establish innovative work environment |
| 8 | BSBMKG544 | Plan and monitor direct marketing activities |
| 9 | BSBMKG546 | Develop social media engagement plans |
| 10 | BSBCMM511 | Communicate with influence |
| 11 | BSBPEF501 | Manage personal and professional development |
| 12 | BSBTEC404 | Use digital technologies to collaborate in a work environment |
Study period: 67 weeks
Semester breaks: 15 weeks
Total duration: 82 Weeks
If you are enrolled in a course that has classroom-based delivery, you are expected to attend every class to keep up-to-date with course content and assignments. Please notify your instructor at least 30 minutes prior to class if you are unable to attend for some reason. For further details on these units, visit training.gov.au
Please contact us at ask@ascollege.vic.edu.au or call +61 3 9642 2902 to enquire about our intake dates.